On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler Training is open but operating remotely in accordance with recommendations by WHO and the UK government to do our part to help ‘flatten the curve’ for the NHS . We’re here for you and the community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
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| chris.ginnelly@sandler.com

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Building World Class Sales Teams

 Do you want predictable, consistent results—every quarter, every month, every day?

How to Improve Your Sales Effectiveness

Next Date - 28/10/2020

Location - Virtual - but this is not a webinar!

Join Sandler London in this Services focused, collaborative session, providing insights and practical solutions for Owners and Leaders of Agencies, Professional Services and Consulting organisations.

Why You're Not Closing More Sales

Next Date: 18/11/2020

Location: Virtual - but this is not a webinar!

For London based Sales Directors & Business Owners. Learn how to execute the sales strategies and tactics that dramatically improve win rates.

Secrets of an Effective SAAS Demo

I was joined by Jacob Wardrop (EMEA Sales Director, 28 Hands) who is driving stellar sales performance through highly effective demos of their SaaS product. Together we shared the common mistakes made on demo calls and how to avoid them by putting in place an effective structure supported by the right attitudes, behaviors and techniques.

All Training will now take place virtually due to the circumstances created by COVID-19. We are well set up to train virtually and are committed to the continued support of our clients. 

Equal Business Status (Free Webinar Recording)

When prospects and customers perceive the salesperson to be of equal business status the engagement and the outcomes improve for both parties. Why is it that most salespeople don’t achieve this? Most often the salesperson or account manager is subservient. As a consequence, there’s less trust, less respect and fewer conversations about personal fears, challenges and goals. Win probability increases when salespeople have equal business status with their clients and prospects.

You need a trainer who can also be a trusted advisor, partner and consultant.

Why choose Chris Ginnelly and Sandler Training London? Because the success of our training has been repeatedly proven through delivery to thousands of clients. Don't believe us? See what our clients say


  • Sales Pre-Call Planner (A partnership with Evernote) - View here
  • 125 Questions you can ask on a sales call - Download here
  • LinkedIn - The Sandler Way. 25 secrets that show salespeople how to leverage the worlds largest professional network - Download here. 
  • Report - Why salespeople fail - View here 
  • Free Guide - 4 tips for writing good sales emails View here 
  • Free Guide - 29 Different Questions you can use to Respond to Your Client's Budget Objections - View here 
  • Four best practices for salespeople that turn emails into phone discussions - View here 


The Sandler Training London Blog

Insight and tips on current sales, sales management, leadership and management topics. We invite you to comment on our posts and to pass them on to your colleagues.


Sandler London Blog

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Connect with me on LinkedIn, I share content daily. Insight and tips on current sales, sales management, leadership and management topics - Click here to connect with me.